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Advertising goes social

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Chipotle’s “Junk-Free Lunch” digital media program showed a link to Chipotle’s Facebook page, where viewers could learn they were getting a break from junk ads and junk food. Compass Point Media, part of Campbell Mithun, used the advertising strategy on dozens of websites last April.

Advertising goes social

Local agencies, big and small, are hopping on the social media train with lots of hires and increasing revenue.

There's a lot of misunderstanding about what social media marketing does for a business. It isn't as much a tool for generating new leads, for example, as much as it is one for building loyalty and retaining existing clients. Too many businesses who go the social media route have this "if you build it they will come" expectation and forego traditional advertising efforts. The result can be disasterous. Just creating a Twitter or Facebook account isn't going to give people a reason to do business with you...it doesn't even give them a reason to visit your Facebook page.

via startribune.com

digology was born out of the realization that digital is the world we live in right now. If your advertising agency wants to quickly get up to speed on integrating social media and other digital channels into your offering, drop us a line and let's chat about what we've been able to do for other agencies.

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Advertising goes social

Advertising goes social