Google Wave features provide lots of possibilities

As Google Wave stutter-steps through its odd introduction (although it's considered pre-Beta, enough people have access that the rest are feeling left out) users are still feeling their way around the utility of such a tool. "Stephanie" of the developer conference video describes Wave as "email if it were invented today," but I think that is a modest description. With its predisposition for collaboration and the right extensions, Wave has the opportunity to be so much more.

Project Management - Wouldn't it be cool if you could have a series of waves, linked to one main wave: one for requirements, one for development, one for testing...that would include all the conversations between the customers and the development team so that a detailed reference would be available throughout the dev process?

College Class Groups - Collecting research, assigning roles, adding "virtual" group meetings and keeping track of tasks has the potential to be so much more organized within a single platform like Wave.

Core Competency Groups - Corporations are always fighting "the silo effect;" the difficulty of sharing knowledge across departmental lines. Competency centers are one method for breaking down these lines, but even though the spirit may be willing, there is much strength to be gained from collaborative tools that make it easier to share best practices and ask questions.

Process Improvement - I just saw this great video about how SAP Gravity has created an extension for Wave that exports into their full-featured client. This kind of hands-on interactivity provides real value.
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Update: Here is a great related story from Mashable.com.

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College Students: Educate Yourselves on Digital Marketing

In her article for Business Week, "Teaching the Facebook Generation," Dr. Elaine Young posits, "Young people may seem like social media mavens, and employers may expect them to be, but students need to learn how to exploit digital tools."

Here was my response to Dr. Young:

I agree that our universities are frequently not doing enough to prepare young marketers for the reality of digital marketing and social media. I also think that enterprising students have the opportunity to educate themselves on these issues and can probably do so on their own much more effectively than sitting in a classroom. 
 
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First, they should start a blog. Using their researching and writing skills will help them to improve and can only serve them well in the world of business. 

Second, they can practice their social media skills by building communities of friends and followers and promoting their compelling blog content within these communities. 

Finally, even on a student budget you can take advantage of Google Analytics for free and learn how to track what is working and what is not as they experiment with driving traffic to their blog. 

Extra credit: add Monster and Amazon affiliate links to their site and use any revenue to sponsor an Adwords campaign. The end result is a digital portfolio that speaks louder than any puffed-up, boastful resume'.
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